Asymmetric Investment

ASYMMETRIC PROVIDES INVESTMENT OPPORTUNITIES THAT LEAD IN THE DIGITAL TRANSFORMATION OF SOCIETY, FOR INVESTORS WHO THINK OUTSIDE THE BANK.

Approach

Developed a bold, distinctive brand identity for Asymmetric, focused on representing the company’s mission to lead digital transformation. Through an in-depth analysis of the brand’s core values, we crafted a design that reflects founder Joe McCann’s unique personality, humour, and reputation in the crypto space. Our goal was to ensure Asymmetric would cut through the clutter of typical crypto branding, standing out with an identity that resonates with forward-thinking investors.

Outcomes:

The brand system effectively represents Joe McCann and garnered positive responses from stakeholders and investors. It’s a versatile and highly functional identity that seamlessly rolls out across all brand elements, reinforcing Asymmetric as a leader in the evolving digital finance landscape.